Radio Advertising

The Horde Media - A Radio Advertising Agency


The Horde Media is a leading FM Radio advertising agency in Jamshedpur .

Advantages of advertising in FM Radio


FM Radio advertising has many advantages. Advertisers chose to advertise on FM Radio and is popular for the following reasons:


  1. FM Radio advertising has the advantage of local targeting. Through playing an ad on FM, one can reach out to a single city. For e.g: a brand wanting to target only Jamshedpur through FM Radio can pick only Big FM or Red FM .

  2. Advertising on local radio broadcasts is not very expensive, it is more cost-effective than television commercials, print advertising and direct mail.

  3. Radio advertising works as an everywhere medium. Consumers dona��t have to be in front of their television or at their computer. They dona��t have to acquire a magazine or newspaper, locate their eyeglasses or even know how to read.

  4. Radio stations offer a variety of promotional activities that support your advertising. The station becomes a partner in your success, allowing you to give away promotional items with your name and logo, be live on-air and even hold broadcasts from your place of business.

  5. FM Radio advertising helps reach a listener multiple times. As research suggests, a consumer needs to listen to an ad 4-5 times before he/she takes an action or forms an opinion. FM Radio advertising has a great advantage for high frequency marketing campaigns

  6. An FM advertiser can use multiple jingles in a single FM Radio advertising campaign.

  7. FM Radio Advertising rate provides one of the lowest cost per reach

Cost for advertising in FM Radio


FM Radio rate is quoted in terms of how much a 10 sec ad played once would cost on that particular radio station. FM Advertising cost varies from Rs 50 per 10 sec to as high as Rs 2,500 per 10 sec. The cost of FM advertising depends on the number of listeners and time band at which ads are played.

FM Radio stations share the Radio advertising rate card. Depending on the volume of the advertising campaign, discounted FM radio advertising rates are then shared. Work with your radio advertising agency to help you get discounted rate for FM advertising. The Horde Media provides Best FM Radio advertising rate on the website. Please select the city and station of your choice to see the FM Radio Advertising Card Rate and also FM Radio Advertising best discounted rate.

Innovative Advertising Opportunities


In addition to regular Advertising, Radio City offers the following innovations a brand can pursue:
Type Description
RJ mentions In an RJ mention the RJ speaks about the brand in a very effective and consumer engaging manner. An RJ mention is approximately 60-90 seconds.
Capsules Capsules are FCT spots. These are normal advertising spots where you can place your Ad.
Contests Contests are run during programming time band. These constitute 2 links. In the first link contest question is put up and listeners are asked to call or message. In the second link radio station declares the winner and take him/her on air. Each link is about 60-90 seconds
Sponsorships These can be exclusive or associate sponsorships. Exclusively can be used for Time Check and Traffic Update. And all shows have associate sponsorship space.
Fabric Fabric are the ones in which 3 RJ mentions are aired back to back for the same brand in an hour. All 3 mentions are connected with each other for a specific brand communication.
Utilities Traffic Update, Time Check, Weather Update, Stock Update etc.. are Utilities which have An option of Associate or Exclusive sponsorship Ad.
Specials Wishes for a special day such as Diwali, Holi, Navratri, Independence day ,etc by a client.
Events Marketing events are conducted by the radio stations. The client has the opportunity for Title Sponsorship, Powered by or associate sponsorship.
Sparklers Sparklers or Sweepers are 10 second FCT which is aired as the last or the first spot of the break.
Road Blocks Road block is the one in which only One Advertiser advertises for a particular time period. It is an FCT road Block then all the spots aired will be of the same advertiser. In content Road Block the Programming content is utilised by one client i.e the RJ Mentions, Sweepers etc.
Outdoor Broadcast When a client has an ongoing event at any location, then our Outbound Radio Jockey goes to that specific location and records bits of consumers act and the same is connected live on the radio station with the Studio Radio Jockey.

For further more information about radio advertising. Contact us now!

Our Clients

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